Level 3

The Man with the Violin – Kathy Stinson, Dušan Petričić

Lead: 45 Excite: 195 Amaze: 38 Direct: 34 This is an unusual trailer. At 5:12, I originally passed it by as rarely does a trailer of this length hold my attention. This one does. The author and illustrator explain the original Washington Post experiment that was the motivation of the book then describe with pride …

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The Kill Order – James Dashner

Lead: 6 Excite: 14 Amaze: 10 Direct: 5 Strong cinematic trailer for the prequel to the Maze Runner series. Short and punchy. Uses sound effects rather than music. Final scene is provocative then the website directive stressing prequel to the series. Lead Analysis Lead “Before Thomas entered the maze… Sun flares seared the earth.” Excite …

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Shh! We Have a Plan – Chris Haughton

Excite: 24 Amaze: 6 Direct: 7 Brilliant little trailer in its simplicity. Love that the indication the plan has failed is sound effects and the bird flying away. Found this trailer on www.bookreels.com Lead Analysis Lead None Excite [interest] Bold graphics combines with simple animation and music. Setup is obvious. Sound effects add. Amaze [hook] …

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Pride and Prejudice and Zombies: Dawn of the Dreadfuls – Steve Hockensmith

Crearted Mar 15, 2010 – May 2021 – 702,691 views Lead: 45 Excite: 73 Amaze: 6 Direct: 14 notes Lead Analysis Lead Cliché soldier recruit pep talk building up to the line “Are you ready?” Excite [interest] Then the reveal that the students are girls with absolutely no fighting prowess. Build as the girls progress …

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