Level 1

I Am Half-Sick of Shadows – Alan Bradley

Two different trailers for the same book from the same publisher in United States and Canada. The content is basically the same message but a different approach was taken in each. The trailers are level 1 trailers with basic animation. Random House US Random House Publishing Group. Lead: 23 Excite: 18 Amaze: 10 Direct: 5 …

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Escape from Furnace Series – Alexander Gordon Smith

Lead: 6 Excite: 37 Amaze: 8 Direct: 14 While the Furnace series trailer is technically simple it pulls you in with hard images and pounding music. The target audience is clearly young males and the author has built a strong following in FaceBook. Very powerful lead that grabs you in six seconds. Extras Author interview. …

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