Subject Approach

Raspberry Pi For Dummies – Sean McManus, Mike Cook

Lead: 22 Excite: 1:59 Amaze: 8 Direct: 9 Good example of a Reputation-Brand trailer. The “Dummies” series from Wiley has a specific book structure that has been tuned with time. It is proven and respected. This trailer introduces the content of the book through the author describing the contents of the book. Emphasis on complete …

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Where Good Ideas Come From – Steven Johnson

Lead: 7 Excite: 220 Amaze: 7 Direct: 13 An interesting long trailer at 4:07. Using time-lapse video and animation to introduce this nonfiction book. I find this trailer long but it does hold my interest. Very interesting use of a whiteboard. Time-lapse video of drawing on a white board Length: 4:05 but holds your interest …

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