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Thunderstruck (5:00)
Author: 2Cellos Luka Sulic @lukasulic Stjepan Hauser @stjepanhauser

Video by: Kristijan Burlovic
Editing: Ivan Stifanic and 2CELLOS
Date Published: Published on Feb 18, 2014
YouTube Views: 28M as of Nov 2014, 10M first month

It was easy for me to select an example of a viral music video. This is one of my favorites. Thunderstruck has 10 million views in the first month and over 28 million in nine months. Music videos often go viral. This video has two viral characteristics.

  1. Extreme talent
  2. Extreme misdirection

The setting is established in the first 35 seconds using costumes and appropriate music. As the pair being playing the first 25 seconds is classic form. Then they speed up. Quickly the song turns into a dual of cello titans.

It is a great piece with extreme fun factor and very talented musicians.


Crafty, Croatian cello duo 2Cellos first garnered public attention after uploading a cello-only cover of Michael Jackson's "Smooth Criminal" to YouTube. Formed by longtime friends and seasoned players Luka Šulic and Stjepan Hauser, the pair inked a deal with Sony Masterworks in 2010 and released their eponymous debut album the following year, which featured cello-centric covers of tracks from the likes of U2 ("Where the Streets Have No Name"), Kings of Leon ("Use Somebody"), and Nine Inch Nails ("Hurt"), as well as a new version of the Michael Jackson track that helped launch their pop careers. 2013's In2ition mined the same pop/rock territory, with highlights arriving via classical crossover takes on songs from AC/DC ("Highway to Hell") and Coldplay ("Clocks"), and the Šulic and Hauser original, "Orient Express."