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Page: Video:

Lead: 6 Excite: 30 Amaze: 24 Direct: 15
The Eternity Cure (1:15)
Eternity Cure UK cover.jpg
Author: Julie Kagawa @Jkagawa

Series: Blood of Eden
Publisher: Harlequin Teen

ISBN: 978-0373211135
Date Published: May 2013
Elements: Directive, Praise, Series, Sound Effect, Special Effect – CGI

Strong use of stills with CGI special effects to create custom video look. Powerful music and provocative titles. Leads with this is book two in a series and reinforces the series in the directive. The level of CGI gives a live-action video feel but the trailer only describes the book with titles. This is a level 1 trailer with CGI images giving the feel of a level 3.


Trailers by Julie Kagawa

LEAD Analysis

Lead "New York Times bestselling author JULIE KAGAWA returns with BOOK II Blood of Eden." Use praise and series to entise viewer to stay. LEAD Timing Stopwatch.png
Excite [interest] Praise and basic theme of series
Amaze [hook] Situation and challenge for this book
Direct [directive] Book cover, book 1 cover, title and website.

Trailer Arc

Ordinary.jpg Praise.jpg Character.jpg Challenge.jpg Directive.jpg

Publisher Intro

In Allison Sekemoto’s world, there is one rule left: Blood calls to blood

She has done the unthinkable: died so that she might continue to live. Cast out of Eden and separated from the boy she dared to love, Allie will follow the call of blood to save her creator, Kanin, from the psychotic vampire Sarren. But when the trail leads to Allie’s birthplace in New Covington, what Allie finds there will change the world forever—and possibly end human and vampire existence.

There’s a new plague on the rise, a strain of the Red Lung virus that wiped out most of humanity generations ago—and this strain is deadly to humans and vampires alike. The only hope for a cure lies in the secrets Kanin carries, if Allie can get to him in time.

Allison thought that immortality was forever. But now, with eternity itself hanging in the balance, the lines between human and monster will blur even further, and Allie must face another choice she could never have imagined having to make.