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Page: Video:

Lead: 7 Excite: 39 Amaze: 15 Direct: 8
The Bleeding Land (1:09)
The Bleeding Land cover.jpg
Author: Giles Kristian @GilesKristian

Trailer by: Urban Apache Films Ltd.


Publisher: Transworld Publishers


ISBN: 978-0593066140
Date Published: April 2012
Elements: Directive, Narrator, Praise, Series, Sound Effect, Video (custom)

Strong cinematic trailer that combines use of a voice over dialog and live action video. The dialog, on-screen praise titles and live video do not match giving a richness and complexity. The trailer establishes an understanding of the times but does not introduce the plot or characters. Very interesting use of fade to black. No scene fades to another. All fade to black then the next scene or title is introduced.

Nice cinematic period trailer. The trailer works on three levels:

  1. The audio story in the background
  2. The visual story of the soldier firing
  3. The interjection of praise titles

LEAD Analysis

Lead VO cry of "Order! Order!" LEAD Timing Stopwatch.png
Excite [interest] To quote Cryssa Bazos, "The voice-over delivers an impassioned speech that touches on the underlying conflict while the solider carries on his duty in grim silence. It’s an effective contrast."
Amaze [hook] "... to wade through blood. That this nation, and her people shall be saved."
Direct [directive] Book cover and websites.

Trailer Arc

Setup.jpg Ordinary.jpg Praise.jpg Directive.jpg

The trailer begins with the setting, England 1642, then moves to ordinary world using voice over narrative as well as live video of a soldier loading and firing his musket. Praise is interspersed with ordinary world ending with a directive of the cover and websites.



Comment from the director - Philip Stevens

I was given £1,500 and told to do what I could, so I devised the structure as it appears in the trailer and asked Giles to write me a rousing speech. The trailer was shot in a day and then another day for audio (I voiced the trailer myself and brought in 10 background VO artists for the crowd) The edit took about a week - it was a reasonably easy assembly as I shot for the edit not having the budget for coverage. The lead gentleman is an actor but the other guys in shot are from a reenactment group in the midlands. The choice for the Red Coat look was from the battle Edgehill, the first battle of the Civil War, the King's people had worn red coats, as had at least two Parliamentary regiments, which meant I could be ambiguous.

Publisher Intro

England 1642: a nation divided.

England is at war with itself. King Charles and Parliament each gather soldiers to their banners. Across the land men prepare to fight for their religious and political ideals. Civil war has begun.

A family ripped asunder.

The Rivers are landed gentry, and tradition dictates that their allegiance is to the King. Sir Francis’ loyalty to the crown and his desire to protect his family will test them all. As the men march to war, so the women are left to defend their home against a ruthless enemy. Just as Edmund, the eldest of Sir Francis’ sons, will do his duty, so his brother Tom will turn his back on all he once believed in…

A war that will change everything.

From the raising of the King’s Standard at Nottingham to the butchery and blood of Edgehill, Edmund and Tom Rivers will each learn of honour, sacrifice, hatred and betrayal as they follow their chosen paths through this most savage of wars.