Two different trailers for the same book from the same publisher in United States and Canada. The content is basically the same message but a different approach was taken in each. The trailers are level 1 trailers with basic animation.
Random House US
Random House Publishing Group.
|Series:||Flavia De Luce|
|Publisher:||Random House US|
|Date Published:||Oct 30, 2012|
|Approach:||Character, Humorous, Plot Line|
The US version of the trailer does not assume viewer prior knowledge of the main character Flavia de Luce and uses the captions ‘is busy whipping up a concoction in her laboratory… that will capture SAINT NICK’ to introduce her eccentric nature.
- In the village of Bishop's Lacey, Christmas is just days away.
- Eleven-year-old aspiring chemist and amateur detective
- Flavia de Luce
- is busy whipping up a concoction in her laboratory...
- that will capture SAINT NICK.
- But she is soon distracted when, amid a raging blizzard, a body is discovered...
- strangled to death.
- As the storm worsens, the list of suspects grows.
- Flavia must ferret out a killer
- hidden in PLAIN SIGHT
|Lead||Slow build up to 'that will capture SAINT NICK' - character summary|
|Excite [interest]||Plot line summary|
|Amaze [hook]||Problem summary|
|Direct [directive]||'Give the gift of Flavia' with the book cover.|
The trailer is three summaries: character, plot and problem. Very complete and compact.
Random House Canada
The Canadian version is a play on the classic 'Night before Christmas.' The music is staccato and not typical holiday fare. The trailer relies on the viewer knowing the character Flavia De Luce by reputation.
- Twas the night before Christmas
- and all through Buckshaw
- Not a creature was stirring...
- Except Flavia
Introducing the latest addition to the Flavia De Luce mystery series by bestselling author Alan Bradley. Give the gift of Flavia
This trailer relies on the viewer knowing the character from previous books.
I like the night before Christmas approach but the approach only works if the viewer knows the author or character by reputation.
It’s Christmastime, and Flavia de Luce—an eleven-year-old sleuth with a passion for chemistry—is tucked away in her laboratory, whipping up a concoction to ensnare Saint Nick. But she is soon distracted when a film crew arrives at Buckshaw, the de Luces’ decaying English estate, to shoot a movie starring the famed Phyllis Wyvern. Amid a raging blizzard, the entire village of Bishop’s Lacey gathers at Buckshaw to watch Wyvern perform, yet nobody is prepared for the evening’s shocking conclusion: a body found strangled to death with a length of film. But who among the assembled guests would stage such a chilling scene? As the storm worsens and the list of suspects grows, Flavia must ferret out a killer hidden in plain sight.