From BookTrailer101™ - Learn how to create a Book Trailer
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This document is a collection of the worksheets. As you work through steps 1 to 7, fill in the appropriate table. Optional fields are italic.

Step 1. Audience Worksheet

Audience Worksheet
Target Reader:


 
Target Buyer:


 
Target Age:


 
Target Gender:


 
Economic situation:


 
Sensibilities:


 
Book Genre:


 
Reader's Expectation:


 
Trailer Goal: Get viewer to:
1. Visit the website
2. Tell others on social media
 

Step 2. Building Blocks Worksheet

Building Blocks - Fiction
The hero or protagonist description:


 
Character flaw (adjective):


 
Act one crisis or life-changing event:


 
Protagonist’s goal (objective):


 
Protagonist’s Motivation:


 
Obstacle:


 
Antagonist:


 
Ally:


 
Stakes:


 
Deadline:


 
Set-up (ordinary world):


 
Genre:


 
Theme:


 
Praise:


 


Building Blocks - Non-Fiction
Genre:


 
Key problem addressed:


 
Promise:


 
Differentiation:


 
Praise:


 

Step 3. Approach Worksheet

Approach Worksheet
Trailer Level:
1 Images, music, titles
2 + voice over
3 + live-action video
 
Approach:


 

Step 4. LEAD Timing Worksheet

LEAD Timing Worksheet
Lead - (Answer the viewer’s question: Why should I give you 30 seconds of my time?)


 
Excite – Build interest – (Why should I continue to listen/watch?)


 
Amaze – Hook – (Why is this book different?)


 
Direct – Directive – (How do I learn more or buy?)


 

Step 4. Trailer Arc Worksheet

For your trailer:

  1. Select the components in the trailer arc diagram you will be using
  2. Fill in the table with the components you will be using
  3. Indicate the flow in the trailer arc diagram.
Book Trailer Components Worksheet
Setup.jpg Setting:


 
Ordinary.jpg Ordinary World:


 
Character.jpg Characters – Protagonist:


 
Motivation.jpg Motivation:


 
Crisis.jpg Act One Crisis/Inciting Incident:


 
Challenge.jpg Challenge:


 
Obstacle.jpg Obstacles:


 
Goal.jpg Goal:


 
Stakes.jpg Stakes:


 
Deadline.jpg Deadline:


 
Praise.jpg Praise:


 
Directive.jpg Directive:


 
Genre.jpg Genre: