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Lead: 7 Excite: 220 Amaze: 7 Direct: 13
Where Good Ideas Come From (4:07)
Where Good Ideas Come From cover.jpg
Author: Steven Johnson

stevenberlinjohnson.com @stevenbjohnson

Publisher: Riverhead
ISBN: 978-1594487712
ASIN: B003ZK58TA
Date Published: October 10, 2010
Elements: Animation, Directive, Narrator, Sound Effect

An interesting long trailer at 4:07. Using time-lapse video and animation to introduce this nonfiction book. I find this trailer long but it does hold my interest. Very interesting use of a whiteboard.

  • Time-lapse video of drawing on a white board
  • Length: 4:05 but holds your interest
  • Strong narrative

Footnote: I found the concept of the trailer trailer appealing so I bought and read the book. My career has been inventing and could relate to some of the stories. Like the trailer I found the book interesting but long. The book is a collection of stories about inventions to illustrate the concepts shown in the trailer.

Huffington post: Slick animation. High quality images. Nice voice over. Good balance between informing the viewer about the book without giving too much away ... Well, we liked it. Do you?

LEAD Analysis

Lead Author name drawn on a white board then what he has been exploring. LEAD Timing Stopwatch.png
Excite [interest] Build how ideas are generated as a large whiteboard image. Very cool.
Amaze [hook] 'That's the real lesson of where good ideas come from, that chance favors the connected mind.'
Direct [directive] Cover and website address.

Publisher Intro

An exploration of environments that lead to breakthrough innovation, in science, technology, business, and the arts. I conceived it as the closing book in a trilogy on innovative thinking, after Ghost Map and Invention.

External Resources: