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Page: http://bt101.info/btuglies Video: http://bt101.info/uglies

Lead: 7 Excite: 23 Amaze: 5 Direct: 16
Uglies (0:51)
Uglies cover.jpg
Author: Scott Westerfeld
Series: Uglies; Pretties; Specials; Extras
Publisher: Simon and Schuster

simonandschuster.com

ISBN: 9781442479395
Date Published: August 2012
Elements: Directive, Narrator, Praise, Series, Sound Effect, Video
Target Audience: Grades 7 and up

Very simple trailer using a before and after model. Potential readers would relate to the before and desire to be the after.

Excellent choice of narrator, she sounds high fashion.

LEAD Analysis

Lead VO "We will make you pretty." Scientific 3D scan of a plain girl. LEAD Timing Stopwatch.png
Excite [interest] Promises building to "you will be pretty" VO shot of original girl made up to be pretty.
Amaze [hook] VO "You will be ours" hinting of the crisis.
Direct [directive] Brief praise then show the series tag lines ending on general publisher website.

Trailer Arc

Ordinary.jpg Crisis.jpg Praise.jpg Directive.jpg

The bulk of the trailer is spent explaining the ordinary world where everyone is pretty followed by the crisis, brief praise then the directive for the full series.

Publisher Intro

In Tally Youngblood’s world, looks matter. She lives in a society created to function with perfect-looking people who never have a chance to think for themselves. And she’s tired of it. First as an ugly, then a pretty, and finally a special, Tally takes down the social infrastructure. And then, a generation later, a world obsessed with fame and instant celebrity—and filled with extras—will reap the consequences.

Extras

Trailers by Scott Westerfeld