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Page: Video:

Lead: 6 Excite: 14 Amaze: 10 Direct: 5
The Kill Order (0:35)
The Kill Order cover.jpg
Author: James Dashner
Series: The Maze Runner
Publisher: Delacorte Press

ISBN: 978-0385742887
ASIN: 0385742886
Date Published: August 2012
Elements: Directive, Series, Sound Effect, Special Effect, Video - Custom

Strong cinematic trailer for the prequel to the Maze Runner series. Short and punchy. Uses sound effects rather than music. Final scene is provocative then the website directive stressing prequel to the series.

LEAD Analysis

Lead "Before Thomas entered the maze... Sun flares seared the earth." LEAD Timing Stopwatch.png
Excite [interest] strong video of destruction. "And disease brought mankind to its knees... In the world of the Maze Runner"
Amaze [hook] "The darkest secret... is how it all began."
Direct [directive] Prequel to the Maze Runner series. Book cover, author and websites.

Trailer Arc

Ordinary.jpg Character.jpg Directive.jpg

Publisher Intro

They thought the end came in a flash.

Before WICKED was formed, before the Glade was built, before Thomas entered the Maze, sun flares hit the earth, killing most of the population.

The worst is yet to come.

Mark and Trina were there when it happened. They survived. But now a virus is spreading. A virus that fills humans with murderous rage.

There is no cure. No escape.

They’re convinced that there’s a way to save those who are left—if they can stay alive. Because in this new, devastated world, every life has a price. And to some you’re worth more dead than alive.

The end is only the beginning.