Definition: A cinematic approach is visual and creates a movie-like experience, i.e. the cinema. Cinematic trailers often present acted-out, movie-like scenes. A key challenge with cinematic trailers is if they are not well done, they come across as cheesy. Well done cinematic trailers can be used not only to promote the book but also to show the potential as a movie script.
Applies to both fiction and non-fiction.