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Book Trailer 101

Book Trailer 101 Primer Book

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After releasing my Book Trailer 101 book, I received requests for a version focused on how-to with none of the theory. Book Trailer 101 Primer is a smaller book laying out the steps to create your effective book trailer. It is lower cost, smaller size (6x9") and also available in Kindle format. iBooks and ePub3 formats are in the works.

Site includes "Look inside the book"

Book Trailer 101 Book

Author Profile

My book "Book Trailer 101" is available from for $19.95 in paperback, as well as in Kindle format for $4.95. You can also "Look inside" the paperback on The book is also available in Blue Heron Books in Uxbridge.

In the beginning (several years ago actually), The Writers’ Community of Durham Region asked me to present a workshop on how to create a book trailer. I was stunned that other than covering how to use specific video editors, there was nothing available about how to write and design a trailer. I found many sites on how to make a book trailer with iMovie or Animoto, but they discussed only the steps in assembling the video, not what goes into writing the trailer script. To me, this was like teaching how to use a power drill, then saying “You have the tool, now go build a house.”

Thus was born Book Trailer 101. “It’s never been done” is my call to action. The first order of business was to watch and analyze book trailers, and one thing became apparent quickly - only a few rose to the top. I also realized that effective trailers are more a product of imagination and creativity than the outlay of large sums of money.

I put out the word to writers I knew, as well as writing groups, asking for links to good book trailers. As I mucked through the coal, a few gems emerged. I looked for patterns in aspects such as the approach, and each time I discovered a new technique, I reassessed the trailer collection. I spoke to publishing professionals whose jobs are to oversee the creation of book trailers. As my analysis evolved, authors and creators offered me feedback and their opinions.

It became apparent that book trailers are a form of advertising. There are no hard and fast rules in advertising, but there are commonly accepted practices. Comparing the AIDA (Attention, Interest, Desire, Action) advertising principals to effective trailers yielded another dimension in my analysis. I showed my analysis to authors and publishers, and again, their feedback provided more insight.

The real eye-opener was teaching workshops. In my five-week course, the students walk through the process, creating their own book trailers. They learn a lesson in each class, then apply it for their own books as homework. By the fifth class, the students are showing and explaining the logic behind their trailers. The goal is not to have them create their final trailers, but to progress far enough that they can tune and continue to evolve their videos as needed.

The website is my sketch book to document these findings, and this book is my canvas for the results. The deeper I dive into book trailers, the more I enjoy the variety of approaches and techniques authors use to create interesting videos.

The eBook version is now available on Amazon's Kindle in all countries. (ASIN: B00XLSXT0Q)

Country Kindle price Paperback Link
Amazon US $ 4.95 $ 19.95
Amazon UK £ 3.23 £ 12.80
Amazon Canada $ 6.02
Amazon Australia $ 6.29
Amazon Germany EUR 4,45 EUR 18.98
Amazon France EUR 4,45 EUR 18.71
Amazon Spain EUR 4,45 EUR 17.52
Amazon Italy EUR 4,45 EUR 18.44
Amazon Netherlands EUR 4,45
Amazon Japan ¥ 598
Amazon Brazil R$ 14,84
Amazon Mexico $ 75.45
Amazon India ₹ 319.00


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Want to listen to the book on your commute? I read select parts of the book in this free podcast series on iTunes.


Book Trailer 101 Podcasts
Episode 01 - Introduction
Episode 02 - What is a Book Trailer?
Episode 03 - Step 1. Identify Audience
Episode 04 - Step 2. Create Building Blocks
Episode 05 - Step 3. Select Approach (Part 1)
Episode 06 - Step 3. Select Approach (Part 2)
Episode 07 - Step 4. Write Script (Part 1)
Episode 08 - Step 4. Write Script (Part 2)
Episode 09 - Step 5. Acquire Media
Episode 10 - Step 6. Assemble Video
Episode 11 - Step 7. Upload and Promote
Episode 12 - Making Viral Videos - Part 1
Episode 13 - Making Viral Videos - Part 2