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Page: http://bt101.info/btsc Video: http://bt101.info/sc

Lead: 9 Excite: 86 Amaze: 8 Direct: 47
Schrödinger's Caterpillar (2:30)
Schrödinger's Caterpillar cover.jpg
Author: Zane Stumpo

zanestumpo.com

Publisher: FeedaRead.com
ISBN: 978-1781769508
ASIN: B00A3X2JZS
Date Published: November 12, 2012
Elements: Animation, Directive, Narrator, Praise

Humorous animated trailer created completely by the author. At 2:30 it is on the long side but 47 seconds are spent on the praise and directive so the real body is 1:43 which is still long. The directive is unusual. It begins with a brief statement on how to find on Amazon, then spends about 40 seconds on humorous praise. By this point if the viewer bails the job was already done while the "brainy people" will continue to enjoy the humor. The trailer is a plot synopsis of the book.

The story does move well and did not find myself checking the progress bar until we got into the directive. I missed the first time how funny the praise was.

I opened the kindle preview of the book as I was not sure from the trailer if it was a graphic novel or traditional word book. (It is the latter.)

Love the hook "A stupid book for brainy people."

The trailer was created in it's entirety by the author which is most impressive.

LEAD Analysis

Lead Caterpillar and main character intro. LEAD Timing Stopwatch.png
Excite [interest] Introduce the Schrödinger's cat concept and quantum physics.
Amaze [hook] Author telling how hard it is to animate this.
Direct [directive] VO "A stupid book for brainy people." plus praise and directions on how to find on Amazon

Trailer Arc

Character.jpg Ordinary.jpg Directive.jpg Praise.jpg

After a very brief character intro we move to a typical day in the life of the main character. While the setting is familiar the day is anything but typical to the reader. The trailer moves on the praise and ends up on a directive of how to find on Amazon.

Publisher Intro

Graham Paint is a downsizing consultant, and sick of it. One morning he misses his bus when he stops to put a strange caterpillar in a matchbox. As the bus passes he's shocked to spot himself inside. Like Schrödinger's Cat in the famous quantum thought experiment, the caterpillar's spawned parallel possibilities. This comic novel explores Graham's search for a better life among the various overlapping alternatives. Another clone, Grim Dupeint, is a loathsome international arms dealer. Graham infiltrates Grim's corporation, then embezzles cash for charity. When a furious Grim realises, Graham must act fast. And right now he's acting like fish food. Graham launches upon a new lifestyle (and sex life) as he dons the designer suits of power. But sinister figures soon see through Graham's clothing. Now Graham's under attack from the corporation, the police, his ex-wife's private detective, and an infuriatingly pompous water-colourist who Graham might have been if he'd gone to art college rather than business school. To survive (and steal the artist's wonderful woman) Graham needs to find hidden resources. By definition Dopplegraham's equally resourceful. Bugger...