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Page: http://bt101.info/btrpi Video: http://bt101.info/rpi

Lead: 22 Excite: 119 Amaze: 8 Direct: 9
Raspberry Pi For Dummies (2:38)
RasberryPi cover.jpg
Author: Sean McManus

sean.co.uk

Mike Cook raspberrypi.org

Approach: Reputation-Brand, Skill-Beginner, Subject
Publisher: Wiley

dummies.com Facebook

ISBN: 978-1118554210
ASIN: B00BV9B8ZA
Date Published: April 20, 2013
Elements: Video of author speaking

Good example of a Reputation-Brand trailer. The "Dummies" series from Wiley has a specific book structure that has been tuned with time. It is proven and respected. This trailer introduces the content of the book through the author describing the contents of the book. Emphasis on complete coverage as well as appropriate for beginners, no assumed prior knowledge.

Raspberry Pi is a low-cost small circuit board computer designed for experimenting and learning.

LEAD Analysis

Lead "The Raspberry Pi is the most inspiring computer there is today. It encourages you to experiment with it, creating your own programs, connecting you own electronic circuits to it and it's cheap enough that if something does go wrong you are not going to break the bank so you can afford to experiment with confidence." LEAD Timing Stopwatch.png
Excite [interest] Overview of content, steps, skill level required (beginner). Hardware and software intro.
Amaze [hook] "The Raspberry Pi together with Raspberry Pi for Dummies should enable you to have lots of fun experimenting with computer science."
Direct [directive] Picture of book cover.

Publisher Intro

Embrace the exciting new technology of Raspberry Pi!

With the invention of the unique credit-card sized single-board computer, the Raspberry Pi, comes a new wave of hardware geeks, hackers, and hobbyists who are excited about the possibilities of the Raspberry Pi, and this is the perfect guide to get you started in this exhilarating new arena. With this fun and friendly book, you'll quickly discover why the supply for the Pi cannot keep up with the demand! Veteran tech authors Sean McManus and Mike Cook show you how to download and install the operating system, use the installed applications, and much more.