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Page: http://bt101.info/outofthebox Video: http://bt101.info/ootb

Lead: 30 Excite: 80 Amaze: 5 Direct: 18
Out Of The Box (2:13) @Outoftheboxbook outoftheboxstory.com Facebook
Out Of The Box.jpg
Author: Julie McSorley

@autoteller and Marcus McSorley IMDb

Trailer produced and directed by: Evgenios Zosimov, Epic Vision Films Vimeo channel

- Cyprus & Raybox Studio @rayboxstudio

Biography of: Reg Spiers
Cast: Marcus McSorley
Publisher: Roaring Forties Press
ISBN: 978-1938901324
ASIN: B00OP5GGUE
Date Published: October 20, 2014
Elements: Live action video

Strong cinematic trailer for an "out of the box" book. The co-author Marcus McSorley is the protagonist's son and a professional actor. His screen experience shows in the trailer. Marcus is confident and interesting. Although a non-fiction biography, the book is pitched like a novel.

The acting and writing are strong. The protagonist is fascinating, and we want to know more. This trailer is professionally produced. Even the key frame of the eyes on YouTube grabs immediate attention. The trailer’s combination of visual clues such as snippets of newspaper clippings and a partial reenactment of Marcus’ father’s harrowing ordeal are enhanced by suspenseful music.

LEAD Analysis

Lead Man walking to a crate. The lead takes 30 seconds, but seems quicker. "Fifty years ago, my father built a box and delivered it to Heathrow. Marked cash on delivery and sent to a fictitiouis address. He traveled 30,000 miles and 63 hours as air-freight." LEAD Timing Stopwatch.png
Excite [interest] Set up backstory and why shipping himself home. Then the narrator portrays life in the box during shipment. The use of slat-light helps convey the claustrophobic interior as well the heat and cold. These scenes are both terrifying and creepy.
Amaze [hook] "His was a true story, unlikely ever to be matched."
Direct [directive] Book cover

Trailer Arc

Character.jpg Praise.jpg Motivation.jpg Crisis.jpg Directive.jpg

The trailer begins with the character and his extreme act that launched the story. The trailer moves to praise, the character's motivation then crisis and finishes with the directive.

Publisher Intro

The incredible true story of Reg Spiers. Now available in all major bookstores worldwide. http://www.outoftheboxstory.com

"Out of The Box is not just ‘another’ bog standard drugs caper, but a compelling read, drawing you into the life of a man driven by an overwhelming desire to live on the edge." – Acclaimed British crime writer, (The Bill, Wycliffe), Arthur McKenzie. Reg Spiers arrived in England in 1964 as a world-class athlete. He returned to Australia in a box, but that was only the start of his adventures. Crazily impulsive, romantic, and free-spirited, Reg became a national hero for smuggling himself 13,000 miles home as air freight.

But as his fame and sporting career faded, Reg decided to smuggle something very different. Soon he was on the run with his girlfriend, playing a cat-and-mouse game with police on three continents. A wild road trip across India and Africa—idyllic beaches and prison hellholes, shady friends and shadier cops, gun-toting militias and drug-running gangsters—led to a court room in Sri Lanka and the fight of his life. Could Reg beat the death sentence he’d just been given, or was this box too big to climb out of?

External Resources:

Here is another example of Marcus McSorley's acting, a Pepsi Max commercial for Mandrake Media in the UK.

Marcus Twitter Comments.jpg