Most of the trailer is spent describing the ordinary world - day in the life of Midnight, Texas. Interesting use of titles floating like they are positioned in 3D space. The video moves along smoothly and quickly. The first 45 seconds is introducing the town of Midnight, the rest the setup for the book. The narrator, fingerpicking banjo music and video all help to create a creepy "Deliverance" like feeling.
Strong cinematic trailer. Two versions of the trailer. 1:41 and a 0:57. While I generally prefer one minute the shorter video skips the first 45 seconds with the town setup and narration. The trailer loses the punch in its shorter format.
Begin with the challenge - "Where do you go... when you want to disappear?" Move to setting - Midnight, Texas. Focus on life in Midnight with injections of praise and part of a series. Finish with a directive and praise.
Welcome to Midnight, Texas, a town with many boarded-up windows and few full-time inhabitants, located at the crossing of Witch Light Road and Davy Road. It’s a pretty standard dried-up western town.
There’s a pawnshop (someone lives in the basement and is seen only at night). There’s a diner (people who are just passing through tend not to linger). And there’s new resident Manfred Bernardo, who thinks he’s found the perfect place to work in private (and who has secrets of his own).
Stop at the one traffic light in town, and everything looks normal. Stay awhile, and learn the truth…