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Page: Video:

Excite: 21 Amaze: 3 Direct: 6
Kill You Twice (0:31)
Kill You Twice cover.jpg
Author: Chelsea Cain
Series: Archie Sheridan & Gretchen Lowell (Book 5)
Publisher: Minotaur Books @MinotaurBooks

ISBN: 978-0312619794
Date Published: Jul 30, 2012

A great example of a cinematic (movie like) trailer with humorous misdirection and all in 30 seconds. The trailer got a lot of buzz and has been seen over 40,000 times as of May 25, 2014.

This is the trailer that I usually start my workshops with. Brilliant piece of work.

LEAD Analysis

Lead No lead used. At only 30 seconds long the strong music and good looking runner invite the viewer to watch. LEAD Timing Stopwatch.png
Excite [interest] As the music builds we see the book cover for the first time. The runner removes the headphone and the music changes to ambient street sounds. The street is busy. The headphones go back in, the music continues and the runner starts toward the book store. The book cover is seen about 9 times before the impact.
Amaze [hook] Bus hits the runner and narrator says “Everyone’s dying to read Kill You Twice, the new thriller from Chelsea Cain.”
Direct [directive] Humorous narrative is spoken over the book cover image.

Impact Special Effect

Kill You Twice Impact.jpg

The bus hitting the runner is not a complicated effect to create. The impact is so quick it is assumed to happen. Also a sound effect is added to reinforce the impact. The runner was probably shot in front of a green screen. The runner is overlaid and a blurred still of the runner is used after the impact.

Publisher Intro

Nothing makes Portland detective Archie Sheridan happier than knowing that Beauty Killer Gretchen Lowell is locked away in a psych ward. Archie can finally heal from the near-fatal physical and emotional wounds she’s inflicted on him and start moving on with his life. Or can he? His latest case, involving a man who was mutilated and murdered in a public park in broad daylight, bears the stamp of an expert killer…and before long, Archie gets a message from Gretchen, who makes him an offer he can’t refuse.

Gretchen claims to have inside knowledge about the grisly Mount Tabor Park murder—and Archie can’t risk losing his only lead in the case. At least, that’s what he tells himself after he agrees to visit Gretchen…But the ties between Archie and Gretchen have always been stronger, deeper, and more complex than he’s willing to admit, even to himself. What game is Gretchen playing this time? And even more frightening, what long-hidden secrets from her past have been dredged up that someone would kill to protect?