|Date Published:||August 2010|
|Elements:||Animation, Directive, Narrator|
Wonderful kid's book trailer spoofing kids perception of books. Simple animation.
|Lead||"What do ya have there? It's a book."|
|Excite [interest]||Build on the running gag with questions such as "Do you scroll down? No, it's a book."|
|Amaze [hook]||"It's a book - by Lane Smith" with fireworks.|
Playful and lighthearted with a subversive twist that is signature Lane Smith, IT’S A BOOK is a delightful manifesto on behalf of print in the digital age. This satisfying, perfectly executed picture book has something to say to readers of all stripes and all ages.