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Page: http://bt101.info/btiab Video: http://bt101.info/iab

Lead: 7 Excite: 44 Amaze: 5 Direct: 7
It’s a Book (1:02)
Its a book cover.jpg
Author: Lane Smith

lanesmithbooks.com

Publisher: MacMillan

macmillan.com @MacKidsBooks

ISBN: 978-1596436060
Date Published: August 2010
Elements: Animation, Directive, Narrator

Wonderful kid's book trailer spoofing kids perception of books. Simple animation.

LEAD Analysis

Lead "What do ya have there? It's a book." LEAD Timing Stopwatch.png
Excite [interest] Build on the running gag with questions such as "Do you scroll down? No, it's a book."
Amaze [hook] "It's a book - by Lane Smith" with fireworks.
Direct [directive] Cover

Publisher Intro

Playful and lighthearted with a subversive twist that is signature Lane Smith, IT’S A BOOK is a delightful manifesto on behalf of print in the digital age. This satisfying, perfectly executed picture book has something to say to readers of all stripes and all ages.