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In the House Upon the Dirt Between the Lake and the Woods Page: Video:

Excite: 98 Amaze: 14 Direct: 5
In the House Upon the Dirt Between the Lake and the Woods (1:57)
In The House Upon The Dirt Between The Lake And The Woods cover.jpg
Author: Matt Bell @mdbell79 Facebook

Trailer by: Red 14 Films Facebook @Red14Films

Director/Editor/Producer: Dara Van Dusen, Cinematographer: Magnus Borge, Sound: David Clarke, Starring: Jayson Gladstone, Producer: Adam Cushman
Publisher: Soho Press - Random House @RandomHouse

ISBN: 978-1-61695-372-0
Date Published: May 27, 2014
Elements: Praise, Sound Effect, Video (custom)

This is a strong cinematic trailer. It opens with a still camera shot of the fall scene described by the title. We transition from the idyllic shot to praise with the words "grisly tale." Now we move inside an old shed where several axes are leaning against the wall. The camera switches to hand held as the man carries back an axe. From inside the cabin, we watch the man chopping wood, hinting of a second party. As the man chops, his attitude changes to rage. The scene shifts to dusk and he is shot in silhouette. Accompanied by haunting music, the trailer storyline is intermixed with praise from national sources.

This simple act of watching a man's emotions change supported by music, progressively shaky hand-held camera and moving to a silhouette dramatically conveys the character in the story. No indication of plot, just the main character.

Missed Opportunity

With the long title, putting in a cover shot or a web address may not have been effective. The title is a draw in and of itself, but it doesn't offer an easy way to find the book's website.

LEAD Analysis

Lead None LEAD Timing Stopwatch.png
Excite [interest] Slow build from pretty fall scene to a man in full rage.
Amaze [hook] As the man rages, the intriguing title is shown and captures the viewer's curiosity
Direct [directive] Title and author. No cover or website.

Trailer Arc

Setup.jpg Character.jpg BackAndForth.png Praise.jpg Directive.jpg

The trailer begins with a brief introduction to the setting, then switches to the character. Most of the trailer alternates between the man as his rage grows and the impressive praise from national sources. A brief directive of the title and author ends the video.

Publisher Intro

In this epic, mythical debut novel, a newly-wed couple escapes the busy confusion of their homeland for a distant and almost-uninhabited lakeshore. They plan to live there simply, to fish the lake, to trap the nearby woods, and build a house upon the dirt between where they can raise a family. But as their every pregnancy fails, the child-obsessed husband begins to rage at this new world: the song-spun objects somehow created by his wife's beautiful singing voice, the giant and sentient bear that rules the beasts of the woods, the second moon weighing down the fabric of their starless sky, and the labyrinth of memory dug into the earth beneath their house.

This novel, from one of our most exciting young writers, is a powerful exploration of the limits of parenthood and marriage—and of what happens when a marriage’s success is measured solely by the children it produces, or else the sorrow that marks their absence.