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Page: http://bt101.info/bthooked Video: http://bt101.info/hooked

Lead: 8 Excite: 35 Amaze: 23 Direct: 22
Hooked: When Addiction Hits Home (1:28)
Hooked cover.jpg
Edited by: Chloe Shantz-Hilkes

@chloeshantz annickpress.com

Trailer produced by: BookShorts Production

movingstories.tv

Publisher: annick press

annickpress.com

ISBN: 978-1554514755
ASIN: B00C7SH9Q6
Date Published: March 5, 2013
Elements: Directive, Sound Effect, Video (custom)

Powerful trailer using custom video of models with coloured facial bandages attached to their faces.

LEAD Analysis

Lead Power words and drawn images of addictions: Drugs, Abused, Gambling... (Grab viewers attention) LEAD Timing Stopwatch.png
Excite [interest] Youth with coloured facial bandages on faces with dark background music, background video and captions. (Show problem)
Amaze [hook] Youth as facial coverings removed and beginning to smile. Lighter music. (There is a solution)
Direct [directive] Book cover, details, target age (12+) and website. (Learn how others survived)

There are video credits at the end of the video which is unusual.

Publisher Intro

This collection of ten true stories is based on interviews with people who, in their youth, lived with an addicted parent or sibling. The subjects speak honestly about what it was like to grow up with a family member addicted to alcohol, drugs, food, pills, or gambling.

While describing how they managed to cope, interviewees explore the full range of situations and emotions they experienced—from denial, anger, and confusion to acceptance and forgiveness. Their maturity, sensitivity, and even their sense of humor will give teens going through similar situations the important realization that there are many ways to break free from the chains of others’ addictions.