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Page: Video:

Lead: 7 Excite: 47 Amaze: 5 Direct: 6
Half Bad (1:05)
Half Bad cover.jpg
Author: Sally Green [1]

Publisher: Penguin Facebook @penguinusa

Trailer by: Red 14 Films Facebook @Red14Films

ISBN: 978-0141350868
Directed by: the Deka Brothers
Date Published: March 2014
Elements: Directive, Narrator, Praise, Sound Effect, Video (custom)

This is a cinematic trailer for a dystopian novel. It leads with a Shakespeare quote, then takes the viewer through a cloud metaphorically entering a world to see a chained, handcuffed and caged young man. The narrator is the protagonist, who explains the setup of the story and his ordinary world. The eerie music builds to create tension, while tight shots reveal little. The man exercises to prepare for the challenge. The tension climaxes as the handcuffs drop to the ground with a loud metal crash and the teen runs. The ink-in-water background while praise for the book is shown adds to the trailer's strange feeling. The use of a hand-held camera suggests an unrehearsed shooting of reality.

This is a powerful trailer that uses a simple setting, closeups and tension-filled music.

LEAD Analysis

Lead "There is nothing either good or bad, but thinking makes it so. Hamlet, William Shakespeare" LEAD Timing Stopwatch.png
Excite [interest] The ordinary world is told as a narrative by the young man in the cage. Action starts with the dropping of the hand cuffs and the man running.
Amaze [hook] "Wanted by no one, hunted by everyone."
Direct [directive] – Book cover then website.

Trailer Arc

Ordinary.jpg Praise.jpg Crisis.jpg Directive.jpg

The trailer begins with a Shakespeare quote, then bounces between describing the ordinary world and praise for the book. It hints at the Act One Crisis then finishes with the cover and website address.

Publisher Intro

In modern-day England, witches live alongside humans: White witches, who are good; Black witches, who are evil; and sixteen-year-old Nathan, who is both. Nathan’s father is the world’s most powerful and cruel Black witch, and his mother is dead. He is hunted from all sides. Trapped in a cage, beaten and handcuffed, Nathan must escape before his seventeenth birthday, at which point he will receive three gifts from his father and come into his own as a witch—or else he will die. But how can Nathan find his father when his every action is tracked, when there is no one safe to trust—not even family, not even the girl he loves?