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Page: Video:

Lead: 5 Excite: 45 Amaze: 8 Direct: 8
Frog Music (1:06)
Frog Music cover.jpg
Author: Emma Donoghue @EDonoghueWriter

Publisher: HarperCollins Publishers Ltd

ISBN: 978-1443429115
Date Published: March 2014
Elements: Directive, Praise

Great upbeat guitar music. Lead off with Emma Donoghue name for author recognition. Set in the old west the main character is a woman who likes to dress as a men. The trailer spends most of the time introducing her. Sounds like an interesting person to me. Then on to the crisis.


Trailers by Emma Donoghue

LEAD Analysis

Lead Strong period graphic with author name - Emma Donoghue using her name/reputation as the lead. LEAD Timing Stopwatch.png
Excite [interest] Introduce woman who liked to dress as a man. "Why should the fellows have all the firepower." This sets the tone of the trailer.
Amaze [hook] Now that the unusual characters have been introduced we have the crime and "here follows the murdered girl companion's story."
Direct [directive] Cover

Trailer Arc

Praise.jpg Setup.jpg Character.jpg Crisis.jpg Directive.jpg

Lead with author recognition (praise). Setting: San Francisco 1876. The trailer focuses on these 'unusual' woman then on to the crisis and ends with the directive.

Publisher Intro

It is 1876, and San Francisco, the freewheeling “Paris of the West,” is in the fierce grip of a record-breaking heat wave and a smallpox epidemic. Through the window of a railroad saloon, a young woman called Jenny Bonnet is shot dead.

The survivor, her friend Blanche Beunon, is a French burlesque dancer. Over the next three days, Blanche will risk everything to bring Jenny’s murderer to justice—if he doesn’t track her down first.

The story Blanche struggles to piece together is one of free-love bohemians, desperate paupers and arrogant millionaires; of jealous men, icy women and damaged children. It’s the secret life of Jenny herself, a notorious character who breaks the law every morning by getting dressed: a charmer as slippery as the frogs she hunts.

In thrilling, cinematic style, Frog Music digs up a long-forgotten, never-solved crime. Full of songs that migrated across the world, Emma Donoghue’s lyrical tale of love and bloodshed among lowlifes captures the pulse of a boom town like no other. Like much of Donoghue’s acclaimed fiction, this larger-than-life story is based on real people and documents. Her prodigious gift for lighting up forgotten corners of history is on full display once again in this unforgettable novel.