Canon vs. Nikon: Why I want to switch to Nikon, but can't fully - Tony Northrup
|Series:||Tony Northrup's Photography Books|
|Publisher:||Mason Press, Incorporated|
|Date Published:||November 15, 2013|
|YouTube Published:||Sep 2, 2014|
|YouTube Views:||247,000 as of Nov 2014 (2 months)|
It is very unusual to see a 25 minute book trailer. It is even more unusual to see one with over 250,000 views in 2 months. In non-fiction books, establishing the expertise of the author is critical. Tony demonstrates his expertise by educating the viewer in the complexities of DSLR selection by analyzing his own portrait work. Using the portrait scenario is brilliant, as this example gives the foundation for deeper discussions in other areas.
I have been doing photography and digital image work for decades. In 1986, I wrote CARES, the first computer system in the world for aging missing children. Discussing Canon vs. Nikon is tantamount to religion. Each has its strengths and weaknesses. When I was doing my viral video research, I noticed this trailer and was intrigued. It was 25 minutes long, yet had more than 250,000 views in two months. This type of viral video involves "expert advice." I plan to replace my DSLR, and a key decision I face is ‘Canon vs. Nikon’ – so the timing is perfect for me. Considering the provocative title, I watched the video with skepticism. Most pieces like this are done by people who lack technically deep knowledge merely compare stats from brochures. It was obvious from the start, however, that Tony is a seasoned professional who brings years of experience to the table. He even pokes fun at the title, which sets the tone.
The trailer educates the viewer, starting at the sensor, then moving to the body. The body, however, is only half of the story, and just as it takes two to tango, it takes a camera body and lens to make a picture. By the end of the video, my understanding of DSLR selection had deepened. The trailer is in stark contrast to popular reviews that assign ranking numbers from 1 to 10, so you can select the highest number for the amount you want to spend. This video is rich in depth and understanding.
When it is all over Tony plugs two books. The first a Photography Buying Guide then How to Create Stunning Digital Photography. His expertise clearly demonstrated, no praise or such, just on to the books.
In many ways this is a classic non-fiction book trailer. It identifies a problem, demonstrates qualifications and presents a solution. I believe several things made this approach so popular (not quite viral though.)
- Provocative short title Canon vs. Nikon: with a great subtitle: Why I want to switch to Nikon, but can't fully
- Very topical. High end digital camera have made some amazing leaps recently
- Gives away 24 minutes of quality deep education
- Builds carefully using his own work as a basis of the training examples
|Lead||Introduce subject and promise of what will be covered|
|Excite [interest]||Teaches for over 20 minutes. Very well structured|
|Amaze [hook]||Summaries of the recommendations by camera use|
|Direct [directive]||Plug for Photography Buying Guide book as well a How to Create Stunning Digital Photography|
If you're a beginner photographer, this book can save you hundreds of dollars. If you're a seasoned pro, it can save you thousands. By helping you choose the best equipment for your budget and style of photography, this book can drastically improve the quality of your pictures.
In this book, award-winning author and photographer Tony Northrup explains explains what all your camera, flash, lens, and tripod features do, as well as which are worth paying for and which you can simply skip. Tony provides information specific to your style of photography, whether you're a casual photographer or you're serious about portraits, landscapes, sports, wildlife, weddings, or even macro.
For the casual reader, Tony provides quick recommendations to allow you to get the best gear for your budget, without spending days researching. If you love camera gear, you'll be able to dive into over 200 pages of detailed gear information covering any manufacturer's equipment. Tony also provides specific recommendations for Nikon, Canon, Sony, Alien Bees, Profoto, Elinchrom, Yongnuo, PocketWizard, Phottix, Pixel King, and several other manufacturers.
Camera technology changes fast, and this book keeps up. Tony updates this book several times per year, and buying the book gives you a lifetime subscription to the updated content. You'll always have an up-to-date reference on camera gear right at your fingertips.
Here are just some of the topics covered in the book:
- What should my first camera be?
- Which lens should I buy?
- Should I buy Canon, Nikon, Sony, Pentax, or another brand?
- Is a mirrorless camera or a DSLR better for me?
- Do I need a full frame camera?
- Is it safe to buy generic lenses and flashes?
- What's the best landscape photography gear?
- Which portrait lens and flash should I buy?
- What gear do I need to photograph a wedding?
- How can I get great wildlife shots on a budget?
- Which sports photography equipment should I purchase?
- Should I buy zooms or primes?
- Is image stabilization worth the extra cost?
- Which type of tripod should I buy?
- Which wireless flash system is the best for my budget?
- How can I save money by buying used?
- What kind of computer should I get for photo editing?