|Publisher:||Penguin Random House Canada|
|Date Published:||Oct. 29, 2013|
|Elements:||Directive, Music and Video - Custom|
Here is an excellent example of an authorial trailer, astronaut Chris Hadfield's book An Astronaut's Guide to Life on Earth. An authorial approach uses the author's skill and experience as the focus of the trailer. These books are usually asked for by author not title.
While long at a length of 2:21 the trailer never takes itself too serious, proposing what it would be like to live on earth as a suited up astronaut. The hook of skateboarding comes full circle back to the book cover. Like Chris, a fun 'down to earth' look at things.
Footnote: I am part of the target audience for this book. I loved the trailer and found the book one of my favorite reads this year. Growing up in the height of the space race I remember skipping lunch so that I could map Glenn's orbits, watching Armstrong walk on the moon from the camp mess and reading "The Right Stuff." My how times have changed.
As Commander of the International Space Station, Chris Hadfield captivated the world with stunning photos and commentary from space. Now, in his first book, Chris offers readers extraordinary stories from his life as an astronaut, and shows how to make the impossible a reality.