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Lead: 5 Excite: 99 Amaze: 26 Direct: 12
An Astronaut's Guide to Life on Earth (2:22)
Chris Hadfield cover.jpg
Author: Chris Hadfield

chrishadfield.ca @Cmdr_Hadfield

Publisher: Penguin Random House Canada

Random House Canada

ISBN: 978-0345812704
ASIN: B00DPTL1TW
Date Published: Oct. 29, 2013
Elements: Directive, Music and Video - Custom

Here is an excellent example of an authorial trailer, astronaut Chris Hadfield's book An Astronaut's Guide to Life on Earth. An authorial approach uses the author's skill and experience as the focus of the trailer. These books are usually asked for by author not title.

While long at a length of 2:21 the trailer never takes itself too serious, proposing what it would be like to live on earth as a suited up astronaut. The hook of skateboarding comes full circle back to the book cover. Like Chris, a fun 'down to earth' look at things.

Footnote: I am part of the target audience for this book. I loved the trailer and found the book one of my favorite reads this year. Growing up in the height of the space race I remember skipping lunch so that I could map Glenn's orbits, watching Armstrong walk on the moon from the camp mess and reading "The Right Stuff." My how times have changed.

LEAD Analysis

Lead Man cutting the grass in a space suit. LEAD Timing Stopwatch.png
Excite [interest] Continue to try doing things with a space suit on. Some successful, some not. Always funny.
Amaze [hook] Try to skateboard. Read book. Skateboard leading to the...
Direct [directive] Cover shot of astronaut skating in space.

Publisher Intro

As Commander of the International Space Station, Chris Hadfield captivated the world with stunning photos and commentary from space. Now, in his first book, Chris offers readers extraordinary stories from his life as an astronaut, and shows how to make the impossible a reality.